There is a gargantuan difference between knowing how to do something and actually having the time to do it. This is a big problem that many small business owners encounter in the early stages of their growth.
When is it right to start outsourcing tasks? And how can you get better at trusting others with the more intimate matters of your business? For example, should you outsource your PPC advertising requirements to the pros, or should you handle everything in-house instead? Read on and let’s find out!
Every new business owner has the urge to keep everything in-house for as long as possible. Some are so strict with this in fact, that they often end up burning themselves out by handling the bookkeeping (on top of so much else) way beyond the point of necessity.
There comes a point where you need to ask for help. And in the context of PPC advertising, you have two options: handle everything in-house or outsource it entirely.
Here are the benefits and drawbacks of each:
Pros
Cons
Pros
Cons
It may be tempting to hire an in-house PPC expert to handle everything – or indeed to try PPC advertising yourself in addition to managing your business. Both aren’t ideal.
For the best results, you should strongly consider hiring a PPC agency who specializes in multiple forms of digital marketing to accommodate your needs. If you do your due diligence and shop around based on reputation and results (see agencies with lots of social proof and real-life case studies) you shouldn’t run into too many problems.
The idea is to hire an agency, establish an ROI as quickly as possible, and then grow your broader online marketing efforts from there.
Look at the biggest Fortune 500 companies in the world; while many of them still do have an in-house marketing department (because they can afford as such), they also invest in third-party specialist marketing agencies as well.
Our advice would be to outsource what you can, when you can, and then perhaps look at bringing things in-house in the future when you have experienced tremendous growth and success. Even then it may not be viable – particularly if you are working with the right agency for you.
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