Instagram is revolutionizing the e-commerce narrative. Do you know that as a business, you can now bring your shopping aisles to your timelines? And this is all thanks to the shoppable posts feature that Instagram recently introduced.
Image source: Unsplash
Shoppable posts are posts that carry product tags. Meanwhile, these product tags will help users in the following ways:
With Shoppable posts, business owners and creators can tag products in their feed posts to their product catalogue.
Currently, Instagram Shoppable posts are available to Business accounts in 46 approved countries. However, Instagram Checkout is available to US businesses only.
If you are not quite sure of what Shoppable posts can do for your business, read on to learn about some of their benefits.
Using shoppable posts creates a level of comfort that many customers appreciate. Both business owners and their customers can do business without the trouble of a physical meeting. It also allows you to offer quality customer service experience to your buyers.
More interestingly, your customers can even save products and come back to make a purchase when they are ready. The fact that people get to do business without leaving their comfort zones is a blessing that Instagram shopping features afford.
Sometimes, people can’t buy a product they like because there’s no link to the seller. A Shoppable post is a solution to that problem. You will be making your products and services easily accessible when you take advantage of the shopping update.
So many people are on Instagram and the number of active users is on the rise. Research shows that 130 million Instagram users tap on shopping posts every month. This means that you can reach more people with shoppable posts and soon convert your wide audience to sales.
GIF from Giphy
In June 2020, Instagram announced its new commerce eligibility requirements. They stated that these requirements will provide greater transparency for people and businesses while offering better shopping experiences. Here are the prerequisites:
Image source: Instagram| @ellapcobb
Step 1: Switch to the Instagram business account: If you are using a personal account, you’ll need to switch to a professional or business account. You can do this via the in-app settings.
Step 2: Connect to your Facebook page
You can connect to your Facebook page through your Instagram account. You don’t need a Facebook shop page for this. Here’s how to do it.
Step 3: Upload product to your Facebook page catalogue
A catalogue is a section that contains all the items you want to sell or advertise on Instagram. Your catalogue should have visually pleasing photos of your product.
There are many ways to upload your products to your catalogue.
Step 4: Submit your account for review
After following the aforementioned steps, submit your account for review and approval by Instagram. You may have to wait for a few days or longer. Once you have approval, you’ll get a notification about it.
To submit your account for a review:
Step 5: Enable the Shopping feature
Congrats! Now that your account has been approved, you can activate the shopping feature.
Image source: Instagram| @maddie.elaine95
Step 6: Create shoppable Instagram posts
You can create a new shoppable post or edit and add tags to an already existing post. It’s quite an easy process:
Note that: You can tag up to 5 products on a normal Instagram post and 20 products on a carousel post.
User-generated contents are social proof and will serve as good reviews to convince your audience.
Offering discounts and special promotions will draw the attention of your target audience. You can offer discounts during festive seasons or holidays. Put a time limit to create urgency and make people rush your offers.
Image source: Instagram| @teaniru.teas
Videos are an incredible way to show your product details within a short time. You can make videos showing how to use your products. For example, if your brand is a skincare brand, you can make a video showing your skincare routine or how to use a product.
Partner with other brands or creators to increase your reach. Joint product releases, affiliate marketing and product shoutouts are examples of great partnership ideas.
It will interest you to know that shoppable feed posts are not the only way to use product tags. Other options are Instagram stories, IGTV, Instagram Live, and Instagram Reels. Using these other features will present your products to more people beyond your followers.
Hashtags increase engagement mostly because they are clickable. They will lead people to a pool of your content especially when you use branded hashtags. When next you make a shoppable post, do add some hashtags.
It’s a great time to be alive! In today’s business world, there’s ample opportunity to make sales and be at the top of your niche.
Including shoppable posts in your Instagram marketing will increase your organic reach and make you more money.
Jump into the ship of shoppable posts and sail away to the best e-commerce experience.
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